Brioche Burger isn’t any ordinary burger restaurant, at least that’s what they say on their website. They also say that they are on a mission to transform the humble burger in to a culinary masterpiece. They’ve definitely transformed their burgers in to characters, they carry unusual names such as Hand of the King, Mad Man, Silence of the Lambs and Cojack, that’s right, there’s a burger called Cojack. Sometimes, food that has been given an unusual name can prove to be disappointing, sometimes the name is just a gimmick, the food can be ordinary. I’m happy to say that this isn’t the case at Brioche Burger, I can confirm that the names are not just gimmicks, and the burgers are far from ordinary.
Something else that is far from ordinary is the shop its self. As the owners transformed the premises from the Istanbul Dessert Parlour in to Brioche Burger, they discovered the buildings past. As the walls and floor were stripped back, beautiful tiles began to emerge. in the 1900’s the shop was a Sainsburys, and somehow, despite the countless changes the shop has been through since then, some of the tiles have survived. One wall is still almost entirely clad in the original tiles, they have been damaged over the years, but they are beautiful none the less. The tiles add real character and a sense of history, and I’m really pleased the owners decided to keep them.
I could happily bang on about the old tiles all day, but I’m guessing you would also like to know about the burgers, so here goes. I ordered the Hand of The King, and my other half went for the Mad Man, they cost £7.95 and £9.95 respectively. My burger was essentially a cheese burger, but it was a good one. The beef patty was cooked perfectly, there was just the right amount of salad, and the brioche buns were light and fluffy. The Mad Man looked epic, the patty was topped with cheese and onion rings, it’s less of a burger and more a tower of food.
There are a number of side dishes on the menu, including chips, hot wings and sweet potato fries. We opted for the chilli chips, a bowl of twice cooked chips covered in chilli sauce. I made the mistake of diving right in to the chips before I’d assessed how hot the chilli was, so I nearly blew my head off. They were good though, and the giant strawberry milkshake I had ordered was perfect for putting out the fire from the chilli chips. The sides range in price from £2.75 for regular chips to £6.99 for hot wings.
Brioche Burger are on a mission to transform the humble burger, and that seems to be a mission they are succeeding at. The burgers were cooked to perfection, the service was faultless, and the interior of the restaurant with its old tiles is stunning. If you fancy tackling the Mad Man, the Cojack or the Oh My Cod, you’ll find Brioche at 154 Hoe Street. Checkout their website for opening hours and full menu.